Good design should reflect all voices and perspectives. West14 promotes inclusivity and access to information for people from all backgrounds and abilities.
Good design is timeless. West14 uses foundational design principles that should stand the test of time while still being adaptable to new technology and design trends.
Good design is about balance. West14 strikes a balance between simplicity and complexity; creative expression and practicality; beauty and functionality.
Good design is about establishing trust. West14 promotes trustworthiness and reliability by presenting information clearly and consistently.